Fiercely Delicious Fregola Dessert Winners

What a tough competition. This contest business can be really hard to judge. Case in point, our Fregola Dessert recipe challenge. We have to give a big nod to all of the bloggers, they put up some really delicious recipes. The internal poll for this challenge even resulted in a three-way tie that I had to break. I’ll get to the results of that in just a bit.

First, let’s get to the winner of the reader poll. Congrats to ZestyBeanDog! Your Bacon and Vanilla Fregola Cupcakes with Cream Cheese Frosting were a huge hit. Your spoils are $100 worth of baking ingredients from MarxFoods.com. We know you’ll bake up something delicious again soon…we just wish we could eat the goods.

We also have to give honorable mention to Cook Eat Delicious, who came in a very close second in the reader poll with Creamy Fregola Pudding with Saffron Vanilla Bean Syrup. It’s clear the people love their sweets.

To finish the three-way tie, I called Matthew and Katie up to my office to help me decide. After talking about the three recipes for a while, I realized I couldn’t pick a clear winner. So, the rare occurrence of a tie has happened. The two winners of the internal poll are Adesina’s Kitchen and Okay, Check it Out. Congrats to you both! The Sweet Fregola Arancini with Spiced Blackberry Coulis from Adesina’s Kitchen and the Fregola Doughnuts with Saffron-Grapefruit Caramel from Okay, Check it Out were both delicious and really different. Each of you also win $100 credit to use on MarxFoods.com towards any baking goodies you want.

These competitions just keep getting more fiercely delicious and we couldn’t be happier about it. Thank you so much to all of the bloggers, we loved reading your recipes and we hope you keep ’em coming.

Wild Poppy Blood Orange Chili Juice (Reviewing a product that’s not ours!)

It’s an exciting day at the Marx Foods office when somebody sends us samples.  Today is particularly exciting because they’re samples of goodies made with our products!

Wild Poppy is a California organic juice company that’s looking to take your Snapple-weary taste buds on exciting culinary journeys they’ve never experienced before.  Their flavors include Plum Licorice, Peppermint Lemonade, Grapefruit Ginger, and the flavor they were kind enough to send us: Blood Orange Chili (made with our dried Organic Habaneros).

In typical Marx Foods review fashion, we’ve decided to do a dual review of the product, so you get two distinct points of view.  Today our reviewers are Katie W. (Contest Queen, Social Media Maven & She Who Gets Things Done) and our food writer, Matthew.

Katie’s Review

The Wild Poppy Blood Orange Chili juice is sweet upon the first taste, but the heat from the habanero peppers kicks in to give your mouth a warm heat that lingers a while. The heat is not at all overwhelming, it’s actually a pleasant sensation to go along with the blood orange flavor. This juice has a great unexpected kick that sets it apart from the rest of the bottled juice crowd.

Matthew’s Review

Blood oranges rank up there with vanilla, yuzu & elderflower as one of my all-time favorite flavors.  I’m less wild about dishes with a lot of heat.  I like my food to have kick, but it needs to be part of a harmonious flavor profile, not just hot for the sake of being hot.  When Justin handed me a bottle of blood orange chili juice, I was skeptical…was pairing the two in juice a good new direction or a gimmick?

Your first sip of Blood Orange Chili starts out sweet and citrusy.  By itself, this first note would probably be too sweet, but following right behind it is a wave of spicy habanero that keeps it from getting cloying.  That heat is warming & invigorating.  It’s quite strong, but it won’t have you panting.  Take another sip, and you’ll find that sweet-citrus start blends brilliantly into the residual heat, smoothing it out nicely before delivering another installment of your chile fix.

It’s a well-crafted, nicely balanced juice that takes two very bold flavors and makes them meet in the middle with delicious results.  It makes me very interested to try their other flavors, and I’d particularly recommend this one if you’re in to spicy food.

Update: Additional Juices

The folks at Wild Poppy sent us their other flavors to check out, here are Matthew’s thoughts:

Plum Licorice
After tasting the blood orange chili, I was expecting the plum licorice flavor to have a pretty hefty licorice/anise aspect to its flavor.  This juice actually tastes most strongly of plum, with the licorice blending into the plum flavor.  I think it’s adding depth, giving the plum more character, but you’d have a hard time picking it out as a separate layer of flavor.

In short, if you hate licorice, you have nothing to fear here…but if you’re a big licorice fan and are hoping for strong anise with your plums, you may be disappointed.

Regardless, it’s still delicious plum juice – sweet, musky, and a little tart.  The color is beautiful and the sweetness is well balanced.

Note: at this time the plum licorice flavor is not organic.

Peach Vanilla
The aroma of this juice is worth the price of admission alone – smooth, creamy, peachy-vanilla.  The juice’s actual flavor is a blend of tangy peach and creamy vanilla.  Unlike the Plum Licorice juice both elements are quite strong.  It’s good, but was a tad too sweet for my tastes (probably due to the vanilla accentuating the agave nectar).

Grapefruit Ginger
This juice would be better named Ginger Grapefruit.  The ginger is really the star of the show, with the grapefruit playing tart backup.  This juice is quite spicy (though not as spicy as the Blood Orange juice).  At first I thought it was rather harsh, but the more sips I take, the more I like it.  If you like spicy ginger beer, you’ll probably like this juice.

Peppermint Lemonade
This juice tastes like a star mint/candy cane dipped in lemon juice – mostly peppermint, bitter, a little tart, and sweet at the end.  Honestly, I didn’t care for it. I like the idea of pairing mint & lemonade, but perhaps a more mild spearmint would be better.  Some tweak that made it lemonade with mint, not peppermint-ade with lemon.

Editors Note:  To each his own.  I (Justin) thought that the peppermint lemonade was on point.  I loved the minty note to the lemonade.

Dear Virtual Potluck, You are Delicious!

The Virtual Potluck bloggers blew us away with their Thanksgiving-themed recipes from our first recipe adventure together. Remember the deliciousness? Check it out here if you need a refresher.

These bloggers threw down the gauntlet in terms of tastiness, so we upped the stakes after the recipes were submitted by surprising the bloggers with one last twist…we announced we’d be sending another round of special ingredients to one of the bloggers. We asked for feedback to help us pick, and after hearing from readers, fans, and a few of the bloggers’ mothers 😉 we realized we couldn’t just pick one…

So congrats to Food Hunter’s Guide to Cuisine and Farmgirl Gourmet, you’re both just too delicious! And you’re both getting a surprise in the mail for your pantry.  Please email us your address again.

Food Hunter’s Guide to Cuisine created an original recipe for arancini stuffed with a spicy mushroom ragu. Arancini is no easy task in the kitchen, so kudos to you! Farmgirl Gourmet’s Arborio veggie burger with vanilla barbecue sauce sounded uniquely delicious, and she managed to use all of the ingredients we sent her.

We want to give a big thank you to all of the bloggers – it’s so great to read your creative recipes and it is always a fabulous experience to interact with you.

We are officially smitten with the Virtual Potluck…we can’t wait to see what’s next.

The 12 Seafood Dishes of Tomorrow

The stage is set.

Photo Shoot Day tomorrow.  Seafood edition.

I’m pretty excited about tomorrow.  We’re working with lobster, dungeness crab, halibut cheeks & geoduck.  Plus, our new chef’s specialty is seafood.  It could be epic.

I’m also excited to host our Eaters of Honor, Jenny & Jenny.  We invited them as a thanks for putting on Will Bake for Food.  The 2nd Annual Will Bake For Food raised $2,571 and 828 lbs of food for the Emergency Feeding Program which supplies food banks, churches and other groups who help feed the needy.   We appreciate the work that the Jennys do for our community and they seem like fun, so we invited them to help us eat all the good stuff that’s coming tomorrow.

The test kitchen is ready:

Singapore chili style crab

Salt pepper crab

Crab cake with avocado, grapefruit & blk pepper

Goeduck crudo

Sauteed goeduck & brown butter sauce

Roasted sweet potato soup with Lobster, orange & corn cream

Butter poached lobster

Parsnip agnoloti  & lobster

Halibut cheeks fried w/capers, Meyer lemon & micros

Seared halibut cheeks w/ potato cake, beets & beet buerre rouge

Lemon yeast waffle with Huckleberry sauce

Huckleberry cloufuti with instant huckleberry ice cream

How to Tell if Someone is a Chef

Simple.  Their babies are able to clean a kobe tomahawk steak to the bone.  😉

The below is from our new chef, Autumn.  We sent her home from our last shoot with a tomahawk and it looks like her family made quick work of it.

Meet Sophia & Bell, Seattle’s incarnation of the chupacabra.  They are responsible for your missing steer.

 

Update:
Chupacabra-children may be a national phenomenon – Denver customer Glen was kind enough to submit photos of his own oh so cute and oh so carnivorous daughter, Morrison, gnawing on a bone from our wild boar racks.

Morrison Wild Boar Bone 2

Morrison Wild Boar Bone 1

Given how tough wild boars are to bring down, I’d say she’s giving Sophia & Bell a run for their money (and between all three of them, boy am I glad I don’t have four legs!).

Epic Bake Sale in Seattle on Saturday Nov 12th

Our friends at Will Bake for Food are back again this year putting on their annual fundraising bake sale and let me tell you, it’s going to be epic. Food bloggers from all over the city will bake their best treats.  Then, you come to the bake sale and trade in either cash or canned food for tickets … and then you redeem those tickets for an unbelievable collection of baked goods.  All proceeds go to the Emergency Feeding Program.   Last year we raised 2,000 lbs of food and $1,000.  This year will hopefully be MUCH bigger.

I put together the raffle this year.    Check out the sign that Matt made.  There are some great prizes.  Check it out:

We also packed up 400 vanilla beans and will be “selling” them like last year (2 for a buck!) at the bake sale and we hope you get there in time to get a bag for yourself.

So Seattleites, stop by the University Heights Center from 11-2 this Saturday, November 12. Indulge your sweet tooth, enter to win some prizes, and pay it forward.  Here’s all the details.

Will Bake For Food & We Need Your Help

Last year Will Bake For Food raised 1,903 pounds of food and $946 for Northwest Harvest, from whom I just learned that 1 of 7 Washington families struggled to feed their families last year.  Wow, that’s a lot.

Seattle friends … Will Bake For Food is returning this year.  And, it is going to be bigger and badder than ever.  We are helping the wonderful organizers put together the raffle.  If you can donate something for the raffle, please shoot me an email: justin at marxfoods dot com.  It can be as small as a $5 value or as large as you want.  100% of proceeds go to Northwest Harvest.

 

Props to Bryan Knox from Knox’s Spice Company for seeing this post and donating a super sweet dry rub gift basket.

 

The Red Hot Chile Cookbook Review

Dan May, author of the Red Hot Chile Cookbook and his publisher, Sandra Ng, graciously sent us a copy of this cookbook and we really liked what we read, so Katie wrote up a book review.

Dan May’s Red Hot Chile Cookbook is a collection of recipes sure to please any chile-lover. The recipes hail from international cuisines so there is quite an interesting mix of choices. You’ll find Caribbean, Thai, Asian, Spanish, Moroccan, American and European (even a few Scandinavian) recipes in this cookbook.

The difficulty level of the recipes ranges from intermediate to incredibly simple & easy, and his writing style is straightforward and easy to follow for anyone from a culinary novice to an expert. As a native Englishman, May uses traditional British spelling and offers both metric and imperial measurements in his recipes.

The recipes in this cookbook run the full culinary gamut – you’ll find everything you need to throw a spice-filled dinner party. There are recipes for soups & salads, mains, sides, sauces, marinades, drinks and desserts. A few recipes in particular that piqued our interest were: Jerk Chicken with Caramelized Pineapple; Whole Roast Salmon Stuffed with Salsa Verde Piccante; Habanero Marmalade, and Deliciously Boozy Truffles with Ginger & Chili Praline.

May’s cookbook is primarily focused on fresh chiles, so if you are using dried chiles, you may have to adapt the recipes a bit. A few of May’s recipes call for very hot chiles like Scotch Bonnet, Habanero and Aji Limo, but there are also many medium and mild chile recipes, and of course you can always substitute a more mild chile in any recipe.

Each recipe has a heat rating shown in a pictogram ranging from one to four chilies. This is an easy tool you can use to decide whether or not to ramp up or tone down the heat in a recipe, depending on your taste. May also supplies a few alternate chile suggestions for each recipe if you’re having a hard time finding the specific chile variety mentioned in a recipe.

Another nice feature of this cookbook is the photography. The photos are full page images of finished dishes and the presentation is simple, yet enticing. The food is front and center in each photo and the background tends to be neutral, letting the food be the star. Each recipe has an accompanying photo and the recipes are all one page or less – no hassling with flipping back and forth between pages. The recipe layout for the instructions can be a bit text heavy and there isn’t any bulleting to break up large paragraphs; however, the instructions themselves are very well explained.

We think anyone with a love for chiles and the willingness to try something new will enjoy this cookbook. Finally, we’d like to thank Dan May for listing us as a resource for chiles, and thank his publisher for sending us a copy of the Red Hot Chile Cookbook.

Cindy, You Just Made our Week

We love you too.  And, not just because you are a self-declared lifetime customer.  We admire your creativity and clearly evident bright spirit!

Everybody, check out this amazing card I just got in the mail.  Here’s the front:

And, here’s the inside:

Brands are not always better

Just a quick thought on the value illusion of brands.  And, with that strike through I probably have made my point and don’t need to say anything further.  I will keep talking anyway.

We taste tested a dozen or so vanilla extracts and pastes the other day.  At first, we tried tasting them straight but that was completely unhelpful and kind of gross.  So, we made a very big batch of whipped cream and added equal parts of the extracts and the pastes to small batches of cream.  That did the trick.

We figured that the brands with elegant packaging would beat out the more generic looking brands.  They didn’t.  Those yellow bottles in the middle cost about half the price but they are more pure and certainly more tasty than the more expensive and elegantly packaged bottle on the right.

Brands always provide increased value to somebody.  If they are actually better quality product they naturally provide value for the customer.  But if it is just a fancy label on a generic product the only value they provide is to the pocket of the producer.  Without actually knowing the products, it is impossible to tell whether the brand is worth the extra money.  In the case of these vanilla extracts it is most certainly not.  In the next couple weeks, we will start selling the more generic-looking vanilla extracts.  People will be attracted by the price, but turned off by the packaging.  But we can feel good about selling these vanilla extracts and that certainly provides value … to me.

Thoughts on Voting. 2011 Edition.

Just wanted to touch base with you all about our contests and voting. I am sorry to hear that there are some bitter feelings out there. We are trying as hard as possible to make these contests work for everyone. So, I just want to talk about it with you all again. To gain insight into our thought process, check out our posts and related comments from the last year or so here and here.

Please keep in mind that we try to make everyone a winner by making sure that we ALWAYS send juicy samples at the beginning of a challenge.

The polls exist out of necessity. Surely I do these challenges because they are fun, but my staff and I do spend quite a bit of time running the challenges, not to mention the expense of samples, shipping and prizes … so the main way that we get a return on our investment of time and money is by setting up a poll and incentivizing you all to send your readers to come check out our site. It gives us an opportunity to meet your followers and make a good impression.

But we are not the only beneficiaries of the traffic. By you all sending your readers to vote, you are also sending readers to each other via the poll. So, if you only got 10 votes and someone else got 200, there is a good chance that at least a few of those 200 clicked over to your blog, liked what they saw, and are now following you too! A lot of bloggers have told me how their traffic spikes during a poll and for those that have advertising, that’s a spike in ad impressions too. I am all about win-wins … and from my standpoint, these challenges certainly seem mutually beneficial. What do you think?

While the polls do sometimes turn into a self-evident popularity contest, after doing a few dozen of these, I will tell you that 9+ times out of 10 they arrive at a plausibly merit-worthy winner and most of the time they arrive at the winner that we would have chosen anyway. We did have a photo contest once where the highest vote getting photo was obviously the worst photo of the bunch. That was embarrassing. At the time, we were using the poll winner as the sole winner, so I immediately had my photographer select his favorite and we awarded a second prize. We obviously want these to be credible contests (and fun ones at that).

And, that gets me to the reason why we have 2 winners. We want this to be fun. We want this to be legitimate. We do not want there to be any bad feelings. So, as a matter of policy, we NEVER have a single winner adjudicated exclusively by a poll. If there is a poll, there is always a secondary method for choosing an equal winner.

Having said all of the above, I want to be really clear that I think that the poll in this instance chose a great recipe. While Clearly Delicious clearly asked her followers to support her (as many others also did), her recipe is also Clearly Delicious and very worthy of the prize. Further, be assured that we

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have fraud filters in place that only permit one vote per IP address. And we check the filters. Like any system, there are probably ways to game it, but our system does a pretty good job of keeping it honest.

Don’t forget: we do have two winners for the Chile Recipe Challenge. One of them is selected by about 5 of my staff members and 25 of you. Each of the 30 people get two votes and the highest vote getter is the other winner. I just want to point out that of the 25 challengers, as of this writing, we have only received 13 votes from the challengers themselves. You’ve got a vote people. Use it!

Finally, I just want to say on behalf of my team and I that running these challenges, working with you all, watching the amazing things that you all create … it is without question one of the most fun and rewarding parts of our jobs … if not the best part. Well, maybe the second best part. The best part is all of the sampling and cooking that we get to do at work. Drooling over your work though is almost, but not quite, as good as those shigoku oysters yesterday.

I’d love to hear your uber-candid thoughts, so please leave them in the comments below: